What Ages Is Magic Immersive Recommended For?

We recommend Magic Immersive for ages 5 and up. That being said, we do not believe the experience is suitable for children under the age of 3. As such, children under this age will not be admitted.

Please contact us at ticketing@magicimmersive.com if you have any questions.

Prohibited & Permissible Items

We encourage you to leave valuables, large bags, and other personal belongings at home. For the safety of our visitors and the collection, all bags entering or leaving the exhibit, including purses, are subject to inspection.

Backpacks and duffle bags are not permitted in the exhibit. Patrons entering with such items will be required to check their bags at coat check for $2.

Strollers are not permitted within Magic Immersive. This includes children’s wagons and buggies.

  • Backpacks and duffle bags
  • Paints and aerosols
  • Indelible markers
  • Weapons of any type
  • Outside food and beverages (including alcohol)
  • Food of any type is not permitted in the gallery
  • Any item deemed by exhibit security or venue management to be inappropriate
  • Bikes, helmets, skateboards, Heelys, rollerblades, and non-mobility aid scooters are not permitted
  • Camping chairs
  • Strollers
  • Cameras (still and video)
  • Tripods
  • Walkers, mobility scooters, and other mobility aids
  • Service animals

Prohibited items will not be stored by venue management or on-site.

Magic Immersive reserves the right to amend the above restrictions without notice. If you are unsure about an item you are bringing with you, please contact us at ticketing@magicimmersive.com for more information.



The front entrance is accessible. It is on the same level as the sidewalk, at street level.

Our exhibit is located on the 3rd and 4th floors, which are reached via two elevators. Both floors are wheelchair accessible. There is an elevator available to move between floors, otherwise the floors can be accessed via a flight of stairs. An attendant will be on-site to assist.


Bathrooms are located on the 4th floor.


ADA and paid parking are available on a first-come, first-served basis. There is elevator access to the venue.

Sensory Advisory

This exhibition contains bright lights that may cause discomfort for people with photosensitivity. Viewer discretion is advised.

Part of the immersive experience is the music which can at times be loud. This may cause discomfort for people with sensitive hearing. Earplugs are available upon request.


Fabric or disposable face masks that cover both, chin and nose are required for all staff and guests, regardless of your vaccination status. We do not make exceptions for those with exemptions at this time, face shields are not allowed.

Service Animals

Service animals are permitted, but please be advised that the volume and visuals may be uncomfortable for animals.

Seating and Mobility Aids

VIP and Premium tickets come with seating in each room. Basic tickets are standing room only.

Wheelchairs, walkers, and scooters are all permitted. We presently do not have any mobility aids available for rent on site.

Location, Parking & Transit


Magic Immersive is located at 360 North State Street. Chicago, IL 60654. Patrons may enter through the glass doors on State Street.


The exhibit does not have dedicated onsite parking but there are a number of public parking lots nearby.

400 N State St Parking - 350 ft – 1 minute walk to the venue


The CTA stops within walking distance of the venue are:

State/Lake – 0.3 miles north
Brown Line
Orange Line
Green Line
Purple Line
Pink Line

Merchandise Mart – 0.4 miles east
Brown Line
Purple Line

Grand – 0.2 miles south
Red Line


About Magic Immersive

Take a step into intrigue, mystery, and wonder with the world-premiere of Magic Immersive. A labyrinth of magical rooms transporting audiences to different decades in time, Magic Immersive takes you on an immersive journey through the evolution of magic as the world’s most famous illusionists share their deepest secrets. Conceived by British high-tech magician, Jamie Allan (iMagician), this is the first time audiences can marvel at the greatest illusions up close – all in a socially-distanced setting.

Upon entry to the Magic Immersive experience, each socially distanced group journeys through time and place with truly unique encounters over their one-hour passage. Each of the four galleries integrated into the exhibition features a presentation that moves each group through the various ages and mysteries of magic spanning hundreds of years. While keeping a sense of mystery and adventure, Magic Immersive aims to allow the general public a peek behind the curtain to learn about the art of magic through spectacular effects and illusions in an up-close and personal experience.

All guests will be required to visit all rooms under the careful orchestration of our Magic Guides. Magic Guides will be assigned to each group upon their arrival at Magic Immersive.

Palais Royale

Hosted by Harry Houdini in an incredible hologram experience, this will be a worldwide first using dual-layer 3D volumetric hologram technologies and methodologies to create incredible magic. You will be amazed at how Houdini can control your thoughts during this stunning interactive mind-reading experience!

The Egyptian Hall

You will travel back in time to the Golden Age of Magic to visit the Great Egyptian Hall in London. You will be amazed at this turn-of-the-century performance with incredible illusions and immersive room effects all themed around the rules of Magic, Levitation, Vanishings, Appearances, and much more!

On-Air Studios

Starring superstars of magic Penn & Teller. Celebrate the coming of age of the past five decades of magic on TV with an array of monitors in our On-Air Studios. You will even participate in a stunning illusion in your own hands and fool yourselves!

Evo-lusion Theatre

This ultra-modern venue takes you into a whole new world presenting a glimpse into the future of the evolution of magic and technology. This finale is the last stop in the Magic Immersive featuring high energy illusions surrounded by high res LED video technology and an immersive rousing soundscape of music. See amazing large scale illusions closer than ever before!

Hours of Operation

December 6th – 19th
Mon closed
Tue closed
Wed 5pm - 9:30pm
Thu 5pm - 9:30pm
Fri 4pm – 10:30om
Sat 12pm – 10:30pm
Sun 12pm – 7:30pm

December 20th – 26th
Mon 12 - 7:30pm
Tue closed
Wed closed
Thu closed
Fri closed
Sat closed
Sun 12pm to 5:30pm

December 27th - January 2nd
Mon 12pm - 5:30pm
Tue 12pm - 3:30, 5pm - 8:30pm
Wed 12pm - 5:30pm
Thu 12pm - 5:30pm
Fri 12pm - 5:30pm
Sat closed
Sun 12pm to 9:30pm

Please ensure you arrive ten minutes before your event start time. 

  • Latecomers will only be admitted at the discretion of management and subject to availability
  • Please note there are two viewing sessions per time slot - you may be required to wait up to 20 minutes after your start time to enter Illusionarium (a waiting area will be available in the lobby)